Our tools

We’re serious about using the best tools for the job and founded Optimal Workshop to develop a suite of tools that inform and test information architectures. These tools are easy to set up and deliver results quickly. They are also flexible and scalable, and will fit into your project processes whether you want to perform one or several iterations of a study.

OptimalSort

OptimalSort is an online card sorting tool that will help you to understand how people think about your content. With Optimal Sort, you are able to scrutinize how people would organize and label the content on your website and then make design decisions based on actual evidence.

OptimalSort was built in 2007 when we needed a way to study how 2000 customers thought about the information on a client’s website. With thousands of delighted users, it’s the world’s best online card sorting tool with users the world over.

Treejack

Whatever stage your information architecture is at you can test it for usability with Treejack. You’ll find out where people are getting lost in your content, and why.

Treejack was developed out of the need to validate proposed information architectures and content labelling ideas before they are designed for.

Chalkmark

Chalkmark helps you to test the design of your web pages even before you build them. We know that if people head in the wrong direction with their first click they most often lose their way. Chalkmark shows you where people click in easily read heatmaps, so you can design to better meet their needs.

Clients

Optimal Workshop tools have been used by over 500,000 participants in 121 countries, and studies have been created in over ten different languages.

We’re expert at selecting the right tools and applying the right techniques to develop intuitive information architectures and page designs. What to know more? Visit Optimal Workshop.