What we do
At Optimal Usability we thrive on helping you develop the best possible product or service for both your users and your business. Our approach is user-centric – we talk to your users, observe what they do and get into their minds. We understand your users and what’s important to them.
Our services
Whether you’re at the early stages of a project or have a working system that needs review, we can help. Our services span all phases of the design process and range from a quick, two-hour user test of your website or system to full end-to-end service design. The breakdown of services may help you to decide which service is right for you.
Personas
Put a face and name to your user research with personas, and then purposefully design for them.
User testing
We’ll show you how users actually respond to your system, services, or product and the changes that will best meet their needs.
Surveys
Quickly find out who’s visiting your site, why they’re there, and what they like and dislike with User Surveys.
Visual design
Our visual designers will bring your screens to life and delight your users without compromising usability
Information architecture
We’ll design an Information Architecture that helps your users find what they’re looking for, quickly and easily.
Service design
Great service doesn’t happen by accident; we’ll design an end-to-end service that delights your customers
Analytics
Get hard evidence of what users really do on your website and use this information to inform your design decisions.
Strategy
Map where you’re headed, how to get there, and what success looks like with a clear website, experience, product, or service strategy.
Field studies
Gain insight into how people use your system in their usual environment; at work, home, or on the go.
Eye tracking
Eye tracking is an advanced technique that pinpoints exactly where users look and for how long.
Our tools
Our sister company, Optimal Workshop, has a suite of tools that help us design and test information architectures.