- Email: [email protected]
- Mobile: +64 21 273-7271
- Phone: +64 4 498-4458
Dave’s 15 years of user-centered design experience has taught him that the key to delivering a great product is up-front, unbiased user research – moving past preconceptions, folklore, and the competition to find out who the users really are and what they actually need.
His past work, as a UI designer for Qualcomm and Intuit, includes B2B web apps and consumer desktop software, as well as intranets, workflow automation, and knowledge management.
Since coming to Optimal, Dave has designed a call-centre system for Air New Zealand, created web personas for ACC, designed a loan-application system for BNZ, and conceived our Treejack tool for testing site structures. He also teaches courses in design and usability.
Qualifications: Bachelor of Arts; 25 years in the software industry
If the weather’s good, Dave’s out riding a user-centered bike and planning his next cycling tour. When it gets cold and wet, you’ll find him carving stone, juggling, or playing poker (not at the same time).