Our focus is designing the best possible customer experience and creating websites, services and products that people love to use.
We can review your designs and suggest quick, inexpensive, ways to improve usability.
We’ll show you how users actually respond to your system, services, or product and the changes that will best meet their needs.
Eye tracking is an advanced technique that pinpoints exactly where users look and for how long.
Quickly find out who’s visiting your site, why they’re there, and what they like and dislike with User Surveys.
We’ll design an Information architecture that helps your users find what they’re looking for, quickly and easily.
Get hard evidence of what users really do on your website and use this information to inform your design decisions.
Gain insight into how people use your system in their usual environment; at work, home, or on the go.
Put a face and name to your user research with personas, and then purposefully design for them.
We design interfaces that look great, work well, and that people love to use.
Our visual designers will bring your screens to life and delight your users without compromising usability.
Great service doesn’t happen by accident; we’ll design an end-to-end service that delights your customers.
Map where you’re headed, how to get there, and what success looks like with a clear website, experience, product, or service strategy.
We’re serious about using the best tools for the job and founded Optimal Workshop to develop a suite of tools that inform and test information architectures. These tools are easy to set up and deliver results quickly.
We work with many of New Zealand’s top companies across industries as diverse as banking, education and charities. Our usability tools are used nationally internationally, and we name NASA, British Airways and Apple among our many happy clients.
One of the best measures of success is what our clients say about us. We thrive on producing innovative outcomes for clients and love hearing their feedback.
We’ve showcased some of our favourite projects from a range of clients. We’ll tell you what our clients wanted and how we got there. We’ll also show you some of the great deliverables we produced, and describe their value to our clients.
We’re New Zealand’s leading usability consultancy and love helping people make things easier and more fun to use. There’s something special about our people and approach.
We’re a diverse bunch, from backgrounds including industrial design, cartography, web design and physics. Our consultants bring a wealth of knowledge and experience – not to mention huge doses of enthusiasm and drive – to every project.
Optimal Usability has grown in leaps and bounds since 2003. More than a decade later we’re still striving to help you provide world class customer experiences and having a lot of fun along the way.
We actively contribute to the usability community and work with two partner organisations, Optimal Workshop that creates tools for user experience professionals, and Optimal Experience, an Australian user experience consultancy
We’re proud of our work and our business, but we still blush as the awards roll in. We’ve been recognised for excellence in our field, and helping other companies reach world-class status, from 2006 – 2011
If you’ve got the right stuff we’d love to hear from you. Find out if we have specific jobs to fill, what we’re looking for and how to get in touch.
We offer a variety of training courses and events. If you’re just curious about user experience or wanting to hone your usability skills we can help.
Gain practical skills for improving the usability of websites or software applications with our Introduction to User Testing course
Extend your user testing skills and knowledge and gain first-hand experience of usability techniques such as recruiting and moderating sessions, and analysing and presenting results.
Learn how to apply simple usability guidelines to your work and build usability into designs from the start.
Our breakfast briefings attract a lot of interest and cover a range of usability topics. Last year we talked about usability trends, usability vs. marketing, and seductive websites as well as showcasing some of our favourite projects.
We’ve collected resources that help us, and you, learn more about crafting experiences that users will love.
We’re always keen to spread the word about usability. Find out what we’ve been talking about recently.
We’ve gathered a bunch of links, tools and downloads that we find helpful and want to share.
Bridget McSherry
Nicole Kaufmann
Martin Bulmer
Dave O’Brien
Trent Mankelow
Leif Roy
Julie Watson
Annika Naschitzki
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