Search Effectiveness Analysis
Search Effectiveness Analysis audits the internal search tool on your website, analysing how users are searching a site, what they are looking for and the usability of the search results. We test the quality of the top 100 searches by evaluating the usefulness of the results returned.
Note: This service assumes that we have access to the search logs/database.
Benefits
Search is a key way that users find information on a website, especially information-rich sites. By placing particular emphasis on search functionality you can support users who are task-focused and want to find specific information as fast as possible. Research suggests that some sites can target almost 75% of all search users by optimizing the 100 most frequently used search terms on a site.
Typical deliverable
A report on what people are looking for, the quality of the search results and recommendations for improvement. Typically 10 pages in length.
Typical duration
2 weeks.
