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$200,000,000 was spent on online advertising in New Zealand in 2008. But what percentage of those thousands of ads were effective? How many were ignored, or, worse still, annoyed the very consumers they were supposed to persuade?

This 25 page report shares the results of reviewing nearly 50 academic papers and research reports, and provides recommendations from real-world experience of online advertising in New Zealand.

Find out:

  • How to draw attention to your ads without frustrating your website visitors
  • Where to place your ads so that people will see them
  • Tips for writing ad content
  • Why text links work better than graphical ads

To receive your copy of the report today please complete the adjacent form and we will email you instructions on how to download your copy.

All the best,


Trent Mankelow
Director
Optimal Usability
Wellington
New Zealand