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	<title>Optimal Usability</title>
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	<link>http://www.optimalusability.com</link>
	<description>People before technology</description>
	<lastBuildDate>Mon, 20 May 2013 02:16:35 +0000</lastBuildDate>
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		<title>Guest blog from Jeff Gothelf – Lean UX in the Enterprise: 5 hills to climb</title>
		<link>http://www.optimalusability.com/2013/05/guest-blog-from-jeff-gothelf-lean-ux-in-the-enterprise-5-hills-to-climb-2/</link>
		<comments>http://www.optimalusability.com/2013/05/guest-blog-from-jeff-gothelf-lean-ux-in-the-enterprise-5-hills-to-climb-2/#comments</comments>
		<pubDate>Mon, 20 May 2013 02:16:35 +0000</pubDate>
		<dc:creator>adminoptimal</dc:creator>
				<category><![CDATA[user experience]]></category>
		<category><![CDATA[Gothelf]]></category>
		<category><![CDATA[Jeff]]></category>
		<category><![CDATA[Lean UX]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=4369</guid>
		<description><![CDATA[Our mate Jeff Gothelf has spent a 15 year career as an agile product designer, team leader, blogger and teacher. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O’Reilly book (2013), Lean UX: Applying lean principles to improve user [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Good, the Bad and the Ugly: Mobile Banking in New Zealand</title>
		<link>http://www.optimalusability.com/2013/04/the-good-the-bad-and-the-ugly-mobile-banking-in-new-zealand/</link>
		<comments>http://www.optimalusability.com/2013/04/the-good-the-bad-and-the-ugly-mobile-banking-in-new-zealand/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 22:34:17 +0000</pubDate>
		<dc:creator>Michael Dutton</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[human behaviour]]></category>
		<category><![CDATA[social design]]></category>
		<category><![CDATA[statistics and trends]]></category>
		<category><![CDATA[usability tools]]></category>
		<category><![CDATA[visual design]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[Mobile banking]]></category>
		<category><![CDATA[New Zealand Banks]]></category>
		<category><![CDATA[online banking]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=4318</guid>
		<description><![CDATA[Do you use a smartphone to access important information and services on-the-go? If so, you are not alone: New Zealand is in the midst of a mobile revolution. In a 2012 study, Google estimated that 44% of New Zealanders access the internet using some type of smart phone (http://goo.gl/fYM4o) and this number is only projected [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 ways to improve your body… text</title>
		<link>http://www.optimalusability.com/2013/03/10-ways-to-improve-your-body-text/</link>
		<comments>http://www.optimalusability.com/2013/03/10-ways-to-improve-your-body-text/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 02:47:41 +0000</pubDate>
		<dc:creator>Heath Sadlier</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[visual design]]></category>
		<category><![CDATA[body copy]]></category>
		<category><![CDATA[body text]]></category>
		<category><![CDATA[font]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[plain english]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[size]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=4228</guid>
		<description><![CDATA[Most of the reading we do now is on a screen. Facebook and Twitter are usually bite-sized chunks of text, but we also read much longer pages of text – from news articles, blog posts, product descriptions, and of course all those terms and conditions. Those of us that are pouring text onto the Internet [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Webstock 2013 – a vintage year.</title>
		<link>http://www.optimalusability.com/2013/02/webstock-2013-a-vintage-year/</link>
		<comments>http://www.optimalusability.com/2013/02/webstock-2013-a-vintage-year/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 20:43:09 +0000</pubDate>
		<dc:creator>Eamon O'Rourke</dc:creator>
				<category><![CDATA[conferences and events]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Webstock]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=4178</guid>
		<description><![CDATA[Twenty Two exceptional international speakers in two days. Brain-food heaven or sheer madness? This year we had four Optimates representing at Webstock 2013  and if you were lucky enough to be there too I’m sure you’ll agree it was a vintage year. But if you weren&#8217;t that lucky (or were and want to know what we made of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Haters gunna hate, Optimal gunna love.</title>
		<link>http://www.optimalusability.com/2013/01/haters-gunna-hate-optimal-gunna-love/</link>
		<comments>http://www.optimalusability.com/2013/01/haters-gunna-hate-optimal-gunna-love/#comments</comments>
		<pubDate>Mon, 21 Jan 2013 20:26:39 +0000</pubDate>
		<dc:creator>Eamon O'Rourke</dc:creator>
				<category><![CDATA[Optimal Usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[optimal usability]]></category>
		<category><![CDATA[UX resolutions]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=4139</guid>
		<description><![CDATA[by Eamon O&#8217;Rourke et al. It’s Resolution Season again, so what better time to put our money where our mouth is and test the mettle of our UX obsessed team, than by asking what UX proclamations they made to see in the New Year? You’d think with User Testing as a core business service we’d [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Eftpos: Over 20 years of persistent mild confusion</title>
		<link>http://www.optimalusability.com/2013/01/eftpos-over-20-years-of-confusion/</link>
		<comments>http://www.optimalusability.com/2013/01/eftpos-over-20-years-of-confusion/#comments</comments>
		<pubDate>Sun, 06 Jan 2013 20:49:13 +0000</pubDate>
		<dc:creator>Heath Sadlier</dc:creator>
				<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=4046</guid>
		<description><![CDATA[Have you read an article recently about the number of Eftpos transactions over Christmas? Every other article about shopping quotes Paymark transaction statistics. No one seems to ever discuss or report the steps leading up to a transaction? “I’ve always been a fan of EFT-POS (Electronic Funds Transfer at Point Of Sale) since I got [...]]]></description>
		<wfw:commentRss>http://www.optimalusability.com/2013/01/eftpos-over-20-years-of-confusion/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Security vs Usability? You can have both</title>
		<link>http://www.optimalusability.com/2012/10/security-vs-usability-you-can-have-both/</link>
		<comments>http://www.optimalusability.com/2012/10/security-vs-usability-you-can-have-both/#comments</comments>
		<pubDate>Mon, 29 Oct 2012 03:25:03 +0000</pubDate>
		<dc:creator>Ian Attwood</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Mobile banking]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=3694</guid>
		<description><![CDATA[It&#8217;s a long way to Kyrgyzstan, especially if you&#8217;re going via New Zealand. But in the global financial system, anywhere to anywhere is just a click away. Earlier this year, an investigation by international NGO Global Witness uncovered suspicious transactions worth billions of dollars flowing through Kyrgyzstan&#8217;s largest bank. Most of these transactions involve shell [...]]]></description>
		<wfw:commentRss>http://www.optimalusability.com/2012/10/security-vs-usability-you-can-have-both/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who let the dog out?*</title>
		<link>http://www.optimalusability.com/2012/10/who-let-the-dog-out/</link>
		<comments>http://www.optimalusability.com/2012/10/who-let-the-dog-out/#comments</comments>
		<pubDate>Wed, 24 Oct 2012 23:35:58 +0000</pubDate>
		<dc:creator>Eamon O'Rourke</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[Eamon O'Rourke]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=3672</guid>
		<description><![CDATA[11 sure things that distinguish a consulting business from a corporate: &#160; Meeting the boss does not require a six week wait for a ten minute speed date (he’s sitting next to you) IT Support are people that help, not an adversarial enemy Reconciling monthly expenses does not require a degree in accountancy and/or computer [...]]]></description>
		<wfw:commentRss>http://www.optimalusability.com/2012/10/who-let-the-dog-out/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Quantifying the value of UX design</title>
		<link>http://www.optimalusability.com/2012/10/quantifying-the-value-of-ux-design/</link>
		<comments>http://www.optimalusability.com/2012/10/quantifying-the-value-of-ux-design/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 23:25:37 +0000</pubDate>
		<dc:creator>Andrew Mayfield</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Andrew Mayfield]]></category>
		<category><![CDATA[interactive infographic]]></category>
		<category><![CDATA[Optimal Workshop]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=3669</guid>
		<description><![CDATA[In this absorbing, interactive infographic Optimal Workshop CEO @Andrewfantastic explores quantifying the value of UX design and making the world a better place. Time. It’s pretty precious. It’s the currency we spend to get things done. And more often than not, things end up taking more time than expected. In celebration of World Usability Day [...]]]></description>
		<wfw:commentRss>http://www.optimalusability.com/2012/10/quantifying-the-value-of-ux-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The soap opera that is user testing (or) why observers are important</title>
		<link>http://www.optimalusability.com/2012/10/the-soap-opera-that-is-user-testing-or-why-observers-are-important/</link>
		<comments>http://www.optimalusability.com/2012/10/the-soap-opera-that-is-user-testing-or-why-observers-are-important/#comments</comments>
		<pubDate>Sun, 07 Oct 2012 22:40:54 +0000</pubDate>
		<dc:creator>Nicole Kaufmann</dc:creator>
				<category><![CDATA[usability tools]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[Nicole Kaufmann]]></category>
		<category><![CDATA[observation]]></category>
		<category><![CDATA[User Testing]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=3645</guid>
		<description><![CDATA[With every user-testing project we do, we encourage stakeholders and project-team members to come along and observe the testing sessions. And while some are very enthusiastic on the uptake, many never make it to any of the sessions. Excuses like: “I don’t have time”, “I’ll read the report later”, “I’ll watch the recordings”, “You can [...]]]></description>
		<wfw:commentRss>http://www.optimalusability.com/2012/10/the-soap-opera-that-is-user-testing-or-why-observers-are-important/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The marriage of content strategy and information architecture</title>
		<link>http://www.optimalusability.com/2012/09/the-marriage-of-content-strategy-and-information-architecture/</link>
		<comments>http://www.optimalusability.com/2012/09/the-marriage-of-content-strategy-and-information-architecture/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 21:42:52 +0000</pubDate>
		<dc:creator>Martin Bulmer</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Martin Bulmer]]></category>
		<category><![CDATA[UXAU]]></category>

		<guid isPermaLink="false">http://www.optimalusability.com/?p=3595</guid>
		<description><![CDATA[As a UX guy who’s worked in and out the web industry for about 20 years I’ve been exposed to some of the worst written web content you’re likely to see. I wrote it. Well, no one else was going to and that included the client and all of his/her colleagues. “What are we going [...]]]></description>
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		<slash:comments>0</slash:comments>
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