Eye Tracking: Actionable lessons for improved website design
| Cost: | NZ$750 excluding GST. |
|---|---|
| When: | Thursday May 29 2008 from 9am - 5pm or Friday May 30 2008 from 9am - 5pm |
| Where: | Orams Lounge Westhaven, Orams Marine 142-148 Beaumont St, Westhaven, Auckland |
| RSVP: | Simply email Michelle if you'd like to attend, or have any questions. |
Description
This one day workshop is targeted at marketing and research professionals and website designers who are interested in improving the design of their websites, by utilising learning’s which have come out of Eye Tracking.
Eye Tracking is a precise method of defining the exact position of a persons point of gaze on a screen by reflecting infra-red light off the cornea of the eye. James Breeze (Sydney-based IT Psychologist and Eye Tracking expert) will teach you all about Eye Tracking; covering what it is, how it works and how it can be used to see where your customers are looking.
You will discover how Eye Tracking can be used on websites, intranets, mobile phones, TV ads and even supermarket shelves. You will be able to get really stuck in, and even conduct an Eye Tracking test yourself! James will provide heaps of useful design ‘tips and hints’ which Eye Tracking studies have uncovered to help make sure that your website achieves your business goals.
Learning objectives
During the workshop participants will:
- Discover the history of Eye Tracking
- Find out how Eye Tracking actually works
- Learn about various research methods used in Eye Tracking studies
- Get hands on! Conduct an Eye Tracking study on a website of your choice
- Gain insights from real life Eye Tracking case studies
- Gather hints and tips - discover useful and actionable lessons which have been discovered through Eye Tracking research.
The workshop will be highly practical, focusing primarily on how learnings from Eye Tracking can powerfully impact on the effectiveness and usability of your website designs.
Who should attend?
Marketing and research professionals and website designers or anyone else interested in finding out how to improve the effectiveness and usability of their website designs by using Eye Tracking research.
RSVP
Email Michelle if you'd like to attend.
About the presenter - James Breeze
James Breeze is a usability expert, IT Psychologist and Eye Tracking expert. He is the Chief Experience Officer of Objective Digital, a Sydney-based usability consultancy.
He has over 8 years experience in usability, having entered the field as it was just starting to emerge in Australia in the late 90s. Until December 2006 he held the position of General Manager at PTG-Global (a Sydney-based usability consultancy). In February 2007 he launched his own usability consultancy, Objective Digital, focusing on user-centred design and usability testing with Eye Tracking.
James is a well known speaker at IA and usability seminars, conferences and workshops in Australia. And he writes a popular IT blog. His blog focuses on his greatest passion - making the world a more usable place!
James holds a Masters in Organisational Psychology from Macquarie University, Sydney. He also holds a BSc from Adelaide University, and a BA(Hons) from the University of South Australia. He is a registered Psychologist and member of UPA, CHISIG and AIMIA.
What to wear
For your enjoyment all our workshops are designed to be as interactive and relaxed as possible, so please wear comfortable clothing. We are not always able to completely control air conditioning and room temperature, so wearing layers will be handy in case you are too hot or too cold.
Course cancellation
- A course may be cancelled or postponed by Optimal Usability either due to exceptional circumstances beyond our control (e.g. presenter illness) or should the minimum number of participants not be reached.
- It is recommended that if you are travelling from outside of the city that refundable travel tickets and accommodation are booked. We cannot accept liability for non-refundable travel and accommodation in the case of cancellation or postponement.
- If a course is cancelled or postponed you will be advised and, on your instruction, the fee will either be refunded or transferred to an alternative workshop.
Participant withdrawals
- While you may send a substitution at any stage at no extra charge, we do ask that you notify of us of this within 48 hours of the workshop commencing.
- A 20% withdrawal fee will be charged if you withdraw between 15 and 5 working days before the start of the workshop.
- A 50% withdrawal fee will be charged if you withdraw between 5 working days and 48 hours before the start of the workshop.
- A 100% withdrawal fee will be charged if you withdraw less than 48 hours before the start of the workshop.
