You’ve finally got your new brand sorted. It’s taken ages, you’ve had multiple shouting matches with your branding agency, but it was all worth it in the end. Just look at that brand – it’s awesome, it’s different from anything else, it’s a work of art.
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People are creatures of habit and this can introduce challenges should you want them to adopt a new behaviour. We all start forming and evolving our behaviours from the time we are born, and each of us will respond to different stimuli in our own unique way. Some of us can’t start their day without our morning coffee whereas others will reach for a cigarette as a first port of call. Some can’t fall asleep without a book in their hands and others like to leave their T.V. switched on. These behavioural differences are a big part of what makes us human.
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Something that I have noticed while working in the UX industry is that sometimes it feels like interaction designers are from Mars and visual designers are from Venus. Often during user-centred design projects there is a lack of understanding between the two species, which can have a huge effect on the overall success of a project. Read more »
