Author archive

Designing to overcome behaviour barriers

People are creatures of habit and this can introduce challenges should you want them to adopt a new behaviour. We all start forming and evolving our behaviours from the time we are born, and each of us will respond to different stimuli in our own unique way. Some of us can’t start their day without our morning coffee whereas others will reach for a cigarette as a first port of call. Some can’t fall asleep without a book in their hands and others like to leave their T.V. switched on. These behavioural differences are a big part of what makes us human.
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Choosing the right mountain to climb

A design project can be a lot like climbing a mountain; it is hard work and takes a lot of time and effort. As an Interaction Designer here at Optimal Usability I am exposed to incredibly smart people every day who work in a wide variety of industries, and all too often I hear examples of where they have climbed mountains only to feel a sense of disappointment after reaching the top and realising that the view would have been better from a different mountain.

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