You’ve finally got your new brand sorted. It’s taken ages, you’ve had multiple shouting matches with your branding agency, but it was all worth it in the end. Just look at that brand – it’s awesome, it’s different from anything else, it’s a work of art.
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Something that I have noticed while working in the UX industry is that sometimes it feels like interaction designers are from Mars and visual designers are from Venus. Often during user-centred design projects there is a lack of understanding between the two species, which can have a huge effect on the overall success of a project. Read more »