By Annika Naschitzki
As you are probably aware, we test a lot of web sites. Quite often we see test subjects overlooking key content or functionality, causing our customers to wonder what’s wrong with their designs – or even the test subjects – ‘It’s there can’t you see it?’ We hear the term ‘banner blindness’ referred to quite frequently, and we’ve often wondered how much this behaviour is specifically related to advertising banners, or how much it applies to homepage sliders, carousels or large homepage content banners -you know, the bit at the top of the homepage swaps between several banners and that promotes the latest this or that.
So, with the arrival of our shiny new eye-tracker (“I see what you see”), we decided to run a little experiment to see when, if ever, users overlook banner-like homepage elements on websites and to find out if there might be any way of designing to avoid this behaviour. Read more »
By Lauren Tan
Since the beginning of the 21st century, many consultancies, programmes of work, online communities, conferences, exhibitions and projects have explored how design can be used to address and respond to society’s most complex social challenges.
The UK has been a leader in the use of design for social good. For example, the UK Design Council, who are tasked with promoting the value of design in the UK, have established and run a number of initiatives to explore design for social good. Public sector organisations, such as the UK’s National Health Service, also began employing design to help improve the patient experience in hospitals across the country. And several social design agencies have flourished in the UK, using design to address complex and critical issues in areas such as health and education. Read more »
Infographics can be a particularly powerful tool in displaying complex and often high-level information at a glance. The better your infographic, the better your audience will understand the information.
Creating a great infographic is like creating a great film.
Writers of movies often draw from a wide range of sources to create their narratives. You wouldn’t write a screenplay based on World War II without doing your research first, right? As designers of infographics we can draw from a wide range of sources to create a clear picture of the situation we’re trying to portray.
Infographics are often described as telling a ‘story’. This story may be supporting or dispelling an argument, highlighting a trend, or explaining consumption of some kind. The possibilities are endless. There’s even an infographic about the trustworthiness of beards!
When looking at your data, consider if your ‘story’ is a nail biter that will keep your viewers on the edge of their seat, or like the infographic on Kanye’s love life: will it be switched off after the opening credits? Read more »
Thursday August 9, 2012 – Thursday August 9, 2012
Odlins Square, Taranaki St Wharf
Map and Directions | Register
In this briefing, Lauren Tan will present her PhD research findings on the seven roles of the designer as Co-creator, Researcher, Facilitator, Capability Builder, Social Entrepreneur, Provocateur and Strategist.
In 2007, the UK Design Council established a series of social design projects as part of a design innovation program called Dott 07 (Designs of the Time). Its vision was to use design to tackle some of modern society’s most challenging issues. For example in the areas of health, education, energy, mobility and food. In these projects designers used design in new and different ways, and in new contexts. They defined new and different roles of the designer.
Lauren will discuss a select number of roles and their corresponding Dott projects. She will show how investigating designer roles leads to a better understanding of what designers do, and better articulation of the designer’s value when they participate in multi-stakeholder environments to address and respond to our society’s most complex social challenges.
This free session will be held in Wellington on Thursday the 9th August at 7:30am at the Wharewaka – and breakfast is on us! If you are in Auckland, don’t worry, it’s your turn two days earlier on Tuesday the 7th of August 2012 at 7:30am at the Sub Rosa Café.
Date: Thursday 9th August
Time: 7.30 – 9.00am
Venue: Te Raukura, Odlins Square, Taranaki St Wharf, Wellington Waterfront.
Cost: FREE. Breakfast will be provided
Speaker: Lauren Tan