Something that I have noticed while working in the UX industry is that sometimes it feels like interaction designers are from Mars and visual designers are from Venus. Often during user-centred design projects there is a lack of understanding between the two species, which can have a huge effect on the overall success of a project. Read more »
Here’s something that may surprise you - user testing doesn’t help you innovate. For example, it’s unlikely that in the middle of a user test a participant is going to leap out their seat and shout “I’ve got it! This iPhone app is answering the wrong question! What you need to design is this!” Nope, participants are more likely to tell you about what they don’t understand or what they don’t like. Read more »
The deeper we get into the service design world the more methods we are finding that improve our ability to empathise with (and then create for) our target audiences. Service design, in a nutshell, is intentionally designing a customer’s experience to be wonderful no matter how they interact with your organisation. It is as much about designing great customer facing interactions as it is about the internal processes that enable that experience to be replicable and adaptable. Read more »