Most of us have at least heard of anthropology and ethnography, but how many of you have considered using it in your projects? If I were to guess, I’d say not many, which is what I’m hoping to change with this brief article.
In the broadest and most literal sense, anthropology is the study of human beings: What defines being human? How did we evolve to where we are today? What separates us from animals? What differentiates groups of humans from each other? In what ways are humans similar across cultures and societies? To answer these questions, anthropologists look to those boring yet extremely complex everyday experiences that we all go through.