To deliver the best customer experience, your customers need to shape your business

Following on from Dan’s article last month, this month we’ve invited Steven Bruce from Public Trust to share his thoughts on what it takes to deliver world-class customer experience. Steven is Head of Customer Strategy at Public Trust, which is transforming its business to become more customer centric. Steven has previously held roles in strategy, marketing and customer experience at organisations such as ANZ National Bank and Westpac. His work has also been show cased in case studies as world best practice by the Washington DC-based Corporate Executive Board. 
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