Swimming Upstream

A common lament of designers and usability consultants is “if only you’d come to us earlier”. In establishing Optimal Experience this year, we saw the opportunity to work further upstream, before the client closed off options or used up resources that would have made for a better result.

So, we’re excited to be working with a major Australian government department as it prepares for a ground-breaking new web initiative. Last week, we held a three-hour scoping workshop with 30 stakeholders to help crystallise a shared vision – a fistful of ideas that will grow as planning, design, writing and development follow in the next few months. Read more »