Design Thinking: An Interview with Sarah Bloomer

This month we are very pleased to have Sarah Bloomer from the US in New Zealand. She has 20 years of design experience under her belt and was one of the founders of The Hiser Group that pioneered User-Centered Design (UCD) in Australia. Our Auckland-based director, Shailesh Manga, took the opportunity to ask her a few questions while she was in the country.

Shailesh:
Sarah, while you have been in New Zealand I have heard you talk about Design Thinking. What is that and how is that different from typical design? Read more »