Interview With a Card Sorting Pro

In the second of In the second of our Thought Leader series Sam Ng catches up with Donna Maurer from Australian company MaadMob. Donna is an acknowledged leader in the field of information architecture and is currently writing a book on card sorting. Here’s what they discussed:

Sam: So Donna, many of our readers would have heard of you before but, for those who don’t know you, how would you describe what you do and how you’ve come to achieve celebrity status with regard to card sorting?

Donna: I work as a freelance information architect and interaction designer. I usually work on big websites, intranets and business application – either organising all the content (that’s the information architect bit) or designing the pages, interfaces and way things work (that’s the interaction designer bit). Read more »