Walking the Talk

Creating something that people love to use is easier said than done. Doing it with limited time and resources is even harder. But this is the task we set ourselves 12 weeks ago.

As consultants we provide expert advice, but we seldom get the opportunity to be fully involved in the implementation process. We are aware that it is easier to give advice than to act on it.

So, in order to walk the talk, we decided to design, build and release a new online card sort tool. We set ourselves a small budget, set a 10 week time frame and formed a team of two to make it happen. These constraints proved to be one of our most valuable assets. The constraints forced focus, focus helped reduce unnecessary complexity and required our decision making to centre around our users. Read more »