The Right Kind of Clients

Many of you already know the story of Optimal Usability. The short version is that Sam Ng and I started out sharing a desk at the CreativeHQ business incubator in Wellington. We spent $500 on branding, and then went out and had 165 coffee meetings in our first year of business, trying to convince people of the benefits of usability.

Four years later, life is quite different. We are now New Zealand’s largest usability consultancy company and had the honour of winning the Start-up of the Year award in March 2006. The main reason for this success is that we have been able to attract a great set of clients. Here in New Zealand at least, most of them are well known brands. Read more »