Who we are
Optimal Usability is New Zealand’s leading usability consultancy. Our focus is making the world a more user-friendly place, online and offline. Our passionate team of usability and design specialists are based in Wellington and Auckland and we have a sister company in Australia.
What we do
It’s pretty simple really: we help you to deliver world-class customer experiences. We find out exactly how people use your website, product or service, and use this information to design interfaces that are easy and enjoyable to use.
Training and events
At Optimal Usability we’re all about supporting you. We offer a variety of training courses and events to help your team learn more about user experience.
Blog
Guest blog from Jeff Gothelf – Lean UX in the Enterprise: 5 hills to climb
Our mate Jeff Gothelf has spent a 15 year career as an agile product designer, team leader, blogger and teacher. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the O’Reilly book (2013), Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com). He is a highly sought-after international speaker and workshop leader. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and is currently Managing Director at Neo in New York.
Jeff will be visiting our part of the world in a few months’ time (including presenting on Lean UX at UX Australia 2013 in August). Watch this space Optimal friends and clients in New Zealand!
Lean UX in the Enterprise: 5 hills to climb
Expanding on the challenges implementing Lean UX in the enterprise, I’d like to highlight a couple hurdles that most companies will undoubtedly have to go through to build, collaborative, cross-functional and agile teams.
Co-location is a dirty word
Many large companies are distributed across countries, time zones and cultures. Getting employees to work together is tough enough when they’re sitting across the hall from each other. The distance between distributed teams breaks down a collaborative culture very quickly. Read more »