Who we are
Optimal Usability is New Zealand’s leading usability consultancy. Our focus is making the world a more user-friendly place, online and offline. Our passionate team of usability and design specialists are based in Wellington and Auckland and we have a sister company in Australia.
What we do
It’s pretty simple really: we help you to deliver world-class customer experiences. We find out exactly how people use your website, product or service, and use this information to design interfaces that are easy and enjoyable to use.
Training and events
At Optimal Usability we’re all about supporting you. We offer a variety of training courses and events to help your team learn more about user experience.
Blog
The Good, the Bad and the Ugly: Mobile Banking in New Zealand
Do you use a smartphone to access important information and services on-the-go? If so, you are not alone: New Zealand is in the midst of a mobile revolution. In a 2012 study, Google estimated that 44% of New Zealanders access the internet using some type of smart phone (http://goo.gl/fYM4o) and this number is only projected to increase.
Have you moved from viewing your smartphone as a gadget for entertainment and communication? Is it now an indispensable tool in your everyday activities? If so, you are part of a growing population of smartphone users that is savvier and more demanding of your mobile experience.
The smartphone revolution presents many challenges and benefits in the world of commerce. Banks epitomize just how difficult it is for large organisations to balance the needs of consumers with security concerns in the mobile environment. They must build user-friendly apps (to attract users) that are robust (to keep users) and secure (to protect users). They simply can’t afford to work by trial-and-error. Read more »